Adidas

PROJECT / MAGIC: 'School Daze'

We all remember what it was like. The hurried mornings pulling on some clothes and rushing to beat the morning bell. Adidas Originals has an idealized image of what this demographic looks like, and we went straight to the demographic with our presentation. Customized lockers, lacquered an idealized white and converted either to display or light box, frame mannequin and product plinths to create a curated customer journey. Sales tables 

reminiscent of the cafeteria experience extend to shoes and product being curated on lacquered cafeteria trays!

The logo is stylized out of shoes and shirts creating a unique presentation in a fun and whimsical way. As such, a combination of imaginative display hip spareness “schooled” the competition on how it gets done.