DC Comics

DC Comics is an iconic brand. It became that way by creating some of the best known super heroes in the global community of comic book fans. Since becoming the widely popular comic book company, DC comics has gone into other aspects of entertainment, such as movies, magazines, and television shows. The characters are what make DC Comics into the company they are today. Heroes such as Superman, Batman, the Green Lantern, and Wonder Woman, have changed not only the comic book world, but the entertainment industry. 

With all this in mind, Tangram made it a mission in order to make the iconic company a focal point and main attraction of Comic-Con San Diego. Comic-Con is a busy place, many of the booths are bright, flashy, and loud. Tangram decided to do a clean space, the was graphic heavy, and technologically savvy. Graphics were raised above the booth, giving visitors a point of reference, as it was visible to the entire floor, no matter where you standing. Since DC Comics has so many recognizable and famous characters, we used bright and beautiful images of them, to create the space, and attract an audience. Also used to create the shape of the booth, large display cases were created. Inside the display cases were limited edition figurines, to the actual costumes used for movies, such as Watchmen. 

The booth was technologically advanced. It was hooked up with iPads and Kindles, used to read the latest editions of fans favorite comic books. The booth was also wired with large flat screen televisions, featuring brand new, never before played pre-release video games. Tangram also built in a stage, so the DC Comics reveals and attractions would be able to efficiently gather and hold a crowd.

The booth was incredibly successful and became not only a main attraction, but a point of reference at Comic-Con San Diego. DC Comics was able to surprise and impress their fans, while pleasing their clients.