Jordan

House of Flight for Jordan

The 2012 All Star Presentation for Jordan was a Footaction takeover blitz. Tangram initiated our design in a four day takeover, transforming the more pedantic Footaction store into a Jordan paradise.

Featuring a triptic of translucent displays emphasizing the heart and sole of the new Jordan, the display amplified the tri-furcated sole concept of Jordan’s 2012. Explosiveness or Speed or Verticality that was the question, and each side was well represented.

A customization bar and Jordan apps for the ipod were all featured, along with a long list of Jordan athletes. Its also about the retros, and there was plenty of display time set for the 1-27 show display.