Japan Tobacco International 

​Smokin' hot at IAADFS

Working with JTI was a real pleasure. After they provided Tangram with a design, our creative technical designers went to work, making their vision a reality. We created a beautiful backlit display case for their booth, in order to highlight their prestigious, famous, and popular brands. The cigarette packs of Winston, Camel, Mevius, and Glamour Menthols, this cigarette powerhouse wanted to display the classic product in a beautiful and sophisticated manner.  

 The IAADFS is all about sleek, shine, and class. This was a new booth for JTI and it consisted of three rooms and an entrance displaying the different products. The three conference rooms were each customized to one of the famous JTI brans: The Winston Room, The Camel Lounge, and The Mevius Room. The Winston room was blue and white, high gloss, with a large sleek wooden conference table in the middle. On the wall was the classic emblem of Winston, with a modern twist. The Camel Lounge was designed to resemble the Camel Lounges that can be found at multiple airports around the world. Detail was key in this booth, but especially for this room, as the modern light wood coffee tables incorporated a yellow streamlined detail, and a small yellow camel, that was hand painted on. 

 The Mevius Room was a white, blue, silver, streamlined, and modern conference room. A large graphic covered a wall that was a large dotted map of the world, to represent their popularity and worldwide influence.

This being a new booth for JTI, it began to create a lot of buzz. Competitors would “casually” walk by trying to sneak a peak to see what was up. The catch is that all that was visible from the aisle was the display case. People were asking if they could be allowed in to view the rest of the booth!

The show was a great success and JTI had a beautiful booth. The collaboration couldn't have worked any better. From the graphics, the high gloss, to the perfect color coordination, mystery, and the intricate details, all coming together to create this beautiful, functional, and comfortable space. It was wonderful to work and collaborate with JTI and their designers!