Nike Fuelband

Make It Count!

Tangram collaborated with Nike Brand Design on the Digital Sport Global Retail Launch of the Nike Fuelband. The Fuelband, the next iteration of the Nike Plus social running platform is a further incursion into the realm of Digital Sport for Nike. The displays featured massive LED video walls, with crowd activated interactive components and a twitter stream known as FuelStream. Tangram’s expertise at managing large media displays and integrating technology with architecture lead to the success of a 28 store rollout including the flagship Niketown New York.