Nickelodeon has participated in the International Licensing Expo on an ongoing basis and in 2016 we partnered with them to make an even bigger statement than years prior by creating a brand new, functional and fun booth design. Complete with updated floor plans, re-imagined ways to organically display products, re-purposed pieces from the year before and other interactive and engaging ways for the licensing community to view their brands. The booth was to make an eye-catching overall statement for the uber Nickelodeon brand with interesting ways to highlight their 9 properties brands that they license. The Nickelodeon Domestic and International Consumer Products teams utilized the booth, while 2 different businesses the booth design showcased Nickelodeon as one global brand.
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